// A collaboration with Native Union...

I've mentioned these guys before, they are a young and dynamic collective made up of international product designers who have come together to create new concepts and experiences for people who love to talk. One of their most well known products is the POP Moshi Moshi phone that I featured here last year. These talented folk got in touch via a friend last week as they urgently needed help setting up a pop up shop at the Boxpark, Shoreditch. And when they said urgent they meant in 10 days time so that it was up and running in time for the Christmas shoppers. Gulp. 

Snug loves a challenge, so we were happy to help. We have spent the last week helping to realise the concept that the guys had for the shop. Being creatives themselves they had a good idea of what they wanted, they just needed help to get it off the ground. We put a build team in place and as I sit here and type, the contractors are on site making magic happen. The guys have been working through the night to get everything built and ready and I'll be heading to see them in a minute to monitor progress, problem solve (if needs be) and to keep the guys topped up with hot coffee. 

I'll leave you with a before shot of the unit and will hopefully be back soon with some after shots so you can see what we have been up to.